Welcome to Fine Beverages!

We are passionate and dynamic professionals of wines and alcoholic beverages, offering a unique portfolio to Finnish consumers. With deep respect for the heritage of our iconic producers, we strive to create modern, agile and data-driven sales and marketing organization, aiming to foster quality-focused wine and alcohol beverage culture in Finland.

We are a privately owned company specializing in the import of premium wines, spirits and other alcohol beverages. Our focus lies in the renowned and classical wine regions of Europe. Established in 2024 through the merger of two reputable companies, Red Bev Oy and Fine Brands Oy, we bring a rich history and expertise to the industry. 

Every wine has a story to tell. Our mission is to serve as the bridge between producers and wine lovers, ensuring the wine reaches potential consumers and reveals its full story while showcasing its unique qualities.

Route to Market

For suppliers, we provide an exceptional route to market, leveraging multiple channels, including a nationwide Horeca- and retail sales teams. Our sales and marketing efforts are driven by data and supported by  in-house digital marketing professionals. Through our leading consumer platform Viiniposti, we engage meaningfully with our audience, creating dialogue and  lasting connections.

Our team consists of passionate professionals, many with over two decades of industry experience. With a rich blend of backgrounds and nationalities, we view our diversity as a key strength. We are driven by passion to wine industry and a commitment to challenge ourselves, pursue lifelong learning, and find sustainable solutions in every aspect of our work.